8JULY - AUGUST 2025CFO TECH OUTLOOKIN MY OPINIONCREATING CERTAINTY IN AN UNCERTAIN FUTUREBy Alexandre Lacreu, Country Manager, Coface North AmericaThe pandemic and war in Ukraine have brought unprecedented challenges to business operations and risk management across the globe, and, for many, the stakes could not be higher. As a leader, understanding and utilizing the practices and protections within your control can make the difference between coming out on top or closing your doors. Coface North America's Head of Risk Underwriting has outlined best practices and tips to help create some certainty, even in the most uncertain of times.Even when economies, supply chains, and countries are secure and stable, business risk can be hard to predict. It takes a special understanding of how industry trends, financials, macro and socioeconomic factors, and more, work together and influence the overall risk of a business decision. With these inherent complexities, it's no wonder many businesses turn to outside risk experts like myself to help advise them on how to avoid some of the unforeseen pitfalls of doing business. As the Head of Risk Underwriting for one of the world's largest trade credit insurers, it's my business to make sure yours survives. That might involve providing underwriting services and policies like of trade credit insurance to protect your business. Or it could come from advising about best practices and behaviors that can deliver stronger financial and credit decisions. CFOs and corporate credit managers have significant influence over the health of their businesses. This influence must be leveraged during times of stability as well as during moments, like now, when environmental, economic, and social unrest are volatile and evolving realities. Improving What You Can ControlShifting monetary policy and the supply chain's fluctuation from bottleneck to oversupply may leave Alexandre LacreuAlex Lacreu is Country Manager for Coface North America, leading an expert team of risk underwriters in the U.S. and Canada. *With over 75 years of experience and the most finely meshed international network, Coface is the reference in credit insurance, risk management and the global economy. Coface helps companies in their credit decisions and supports their growth around the world. Our services and solutions strengthen companies' ability to sell by protecting them against the risks of non-payment in their domestic and export markets.
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