19JUNE 2022CFO TECH OUTLOOKlaws arena aids him in educating clients on the management of their KPIs and the role it plays in the enhancement of their cash flow and overall valuation. "We leverage our experience to help clients in managing their KPIs in a way that is guaranteed to create value, grow their cash flow, improve long-term market performance, and enhance their overall value," adds Sullivan. On the other hand, the company assists potential buyers in accurately evaluating their target acquisitions with its service.From an organizational standpoint, Sullivan and Co. CPA Inc. is driven by its emphasis on delivering personal service. This is perfectly illustrated in Sullivan's highly personalized approach to client engagements where he often shares his cell phone contact for customers to use in their hour of need. Concurrently, as a seasoned tax law and business valuation veteran, Sullivan single-handedly manages all customer information and tax processing in a highly validated and secure manner, which helps customers simplify instances of dispute where the internal accountant is unable to testify and showcase the numbers at trial and changes in financials.Highlighting the impacts of Sullivan & Co. CPA Inc.'s services on a client is a case study where the company helped a customer identify their over-reliance on servicing a single client and how that was impacting their overall valuation. Initially, as a business seeking to accurately valuate their operations, the client approached Sullivan & Co. CPA Inc. Subsequently, once the report was generated, the client identified that due to their concentrated interactions with one large customer, they had a significant backlog in their accounts receivables from the rest of their clientele. After this, the client quickly collaborated with their clientele and received their payments, and started a new and efficient process to track their payment history as a way to prevent such instances in the future. "For small to medium businesses (SMBs) that do not know their value, a high concentration with few customers can pose a big problem; we understand this, and thus, always start our client engagements with a deep-dive into our clients' payment discrepancies," explains Sullivan.Looking ahead, Sullivan & Co. CPA Inc claims to develop more unique valuation reports capable of helping more businesses create value within their organizations by improving specific metrics that are critical in their current and long-term market performance. We leverage our experience to help clients in managing their KPIs in a way that is guaranteed to create value, grow their cash flow, improve long-term market performance, and enhance their overall value
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