19MARCH 2022CFO TECH OUTLOOKcompanies reach the highest value possible in valuation, helping them achieve their financial objectives. The firm is also involved in the divorce settlement process. Considering the offerings of most accounting firms are essentially identical, what makes RRBB stand out from the crowd is how it provides its services."We're small enough to be nimble and are like a family to the clients. We provide hands-on services while also being adequately equipped to handle more complicated issues," elaborates Roth, Managing Partner and CEO at RRBB. The firm's advisors have extensive discussions with their clients, identifying the root of their issues and suggesting solutions that improve the financial efficiency of their routine operations. Roth fondly recalls an incident where he helped his client to improve the structure of his organization and assisted in M&A. From an accounting background himself, the client found out about RRBB via word-of-mouth and approached the firm. After having several rounds of discussions, Roth discovered that the client's company was structured improperly, due to which he was paying double taxes. Roth then helped the client modify the structure to reduce the taxes and improve the company's overall management. Impressed by the restructuring, the client collaborated with RRBB about financing his growing business, negotiating merger and acquisition, conducting valuation, formulating an estate plan, and eventually, becoming very successful. The client essentially observed the value RRBB added to his company and returned to it repeatedly. RRBB's customers always speak highly of its customer-centric and proactive efforts that have empowered the company to forge strong bonds with them. Having scripted numerous customer success stories, RRBB has witnessed substantial growth­especially on the M&A side­and brought in new partners who will enable it to expand its service portfolio. Bringing an exceptional coalescence of old-school integrity and contemporary practices to their clients, Roth envisions RRBB to keep growing and helping his clients with their financial challenges. "We have dealt with every major challenge in the financial industry and helped clients get the maximum wealth for their company. RRBB is a family in a team, so it is fun to work. When you help your clients and become friends with them, it makes it a lot more exciting and easier to resolve their problems," proudly concludes Roth. RRBB is a family in a team, so it is fun to work. When you help your clients and become friends with them, it makes it a lot more exciting and easier to resolve their problems
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