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CFO Tech Outlook | Monday, March 22, 2021
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Home Tax Shield has announced the extension of its residential property tax services to over 30 Texas counties for the 2021 tax season.
FREMONT, CA: Home Tax Shield (HTS), a San Antonio-based Software-as-a-Service (SaaS) provider, has announced the extension of its residential property tax services to over 30 Texas counties for the 2021 tax season. Utilizing Artificial Intelligence (AI) and local, experienced tax professionals, the company offers homeowners a streamlined protest experience at a fair and reasonable price.
"This expansion is an important step on our mission to help every homeowner get a fair property tax value each year. We had a fantastic 2020 season and look forward to serving more homeowners across Texas," said Craig Hancock, CEO of Home Tax Shield.
HTS supported homeowners in eight Texas counties with an average savings of $433 per home last year, with 87 percent of clients earning a tax cut. "We designed the company, algorithms, and business processes around determining the fair tax value for a property. Often, we can lower a homeowner's tax bill, but not always. Homeowners want to know they aren't paying more than their fair share," said Hancock.
Interestingly, just about 15 percent of homeowners file an appeal per year. According to HTS, there could be up to $100 million in unclaimed property tax savings in Bexar County alone in 2019. The economics of providing property tax services forces the practitioners to concentrate on higher-end residential or industrial properties, leaving homeowners in less wealthy areas unserved and unaware that they may employ a specialist to help them save money on their property taxes. The use of technology by HTS and a rational and affordable pricing system help alleviate this disparity.
The organization is introducing a partner program for real estate professionals around Texas as part of the expansion. Qualified partners may deliver Home Tax Shield at a discount and gain access to helpful marketing content to keep their clients updated. "Real estate professionals are looking for creative ways to stay connected with clients in between transactions. Our property tax platform keeps the real estate professional front and center when it comes to property taxes a critical part of the homeownership experience," Hancock noted.
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