Plaid, a start-up firm catering to the U.S. financial sector, has launched an innovative fintech product which can be leveraged by fintech apps, developers or financial institutions to get detailed insights on customer investments.
Fremont, CA: The U.S. fintech sector is on the verge of a transformative era. The recent changes are being driven mostly by start-ups that continue to receive funds from various sources. Also, known fintech players are undergoing massive transformation, many of who are rethinking their strategies, while continuing to adapt to changing technological landscape.
A notable name among the U.S. fintech start-ups is Plaid. The firm serves its clients with the necessary financial update to arrive at useful financial insights.
Check out: Top FinTech Companies
Plaid has a keen focus on democratizing fintech services with the use of technology. The firm has successfully developed insightful consumer experiences, financial infrastructure that is developer-friendly, and expert tools, which provide its clients with an enhanced capability to create unique products that solve critical financial concerns of people.
For instance, it is extremely important to keep track of one’s investment accounts such as brokerage accounts, 529, IRAs etc. There is a tendency among people to maintain various investment accounts to meet their financial goals. By establishing connectivity to such investment accounts, Plaid would be able to cater to technology platform developers, or financial institutions to arrive at insightful and competitive financial insights.
In other words, Plaid's customers can now easily connect their held-away accounts to the Plaid platform. This way, customers get useful insights into their financial status through an in-depth analysis by Plaid across a wide range of investment account types.
Plaid focuses on providing insights into a customer’s investment accounts. The accounts could include holdings, account balances or financial transactions that are significant enough to bring in changes to a holding.
Additionally, customers can now have enhanced ways of retrieving investment data through a wide network which comprises of financial institutions, credit unions, retirement plans and brokerages.
